$155K+
Total program revenue
A youth basketball benefit with meaningful season-long impact.
Jr. Hawks.
Big-league
impact.
Local youth basketball. A Hawks game for the family. How an included ticket benefit became more than $155K in season revenue with Spinzo Flex Codes.
2 included ticketsFor every participating child
19 local youth leagues
Unique, one-time-use codes
Every order tracked by league
01 / The results
A season of measurable results.
19
Participating youth leagues
4,339
Total tickets
1,569
Total orders
828
Add-on tickets
743
Orders with upgrades or add-ons
$68K
Upgrade & add-on revenue
02 / The program
From local leagues
to a Hawks game night.
For the 2025-2026 season, the Atlanta Hawks partnered with 19 local youth basketball leagues through the Jr. Hawks program. The league package included two Hawks tickets for each participating child.
Each family received a unique, one-time-use Spinzo Flex Code covering that benefit. Families could also upgrade their seats or purchase additional tickets—with every order tracked by league.
Jr. Hawks · 2025-2026
Tickets.
One game night.Per participating child
Spinzo Flex CodesUnique to each family · One-time use
Connect with leagues
The Hawks partnered with 19 local youth basketball leagues.
Share a unique code
Each family received a one-time-use Flex Code for its ticket benefit.
Make the outing theirs
Families redeemed tickets and could choose upgrades or add-ons.
Track every order
All program orders were attributed to their participating league.
743 of 1,569 total orders
See the order breakdown
743 orders included an upgrade or add-on.
826 orders did not.
743 ÷ 1,569 × 100 = 47.4%, rounded.
03 / Beyond the benefit
Nearly half of all
orders went further.
The included tickets were just the starting point. 743 orders included an upgrade or additional ticket purchase, giving families more ways to enjoy their Hawks experience.
$68KIn upgrade and add-on revenue
828Additional tickets purchased
The takeaway
Community first.
Results to match.
The Jr. Hawks program brought a Hawks ticket benefit to local youth basketball—and generated more than $155K in season revenue through a flexible, trackable experience.