Spinzo Case Study · NHL · Carolina Hurricanes · 2017–2025

More Than Tickets.
A Tradition of Giving.

How an all-staff ticket sales initiative became an eight-season Thanksgiving tradition—connecting hockey fans, measurable sales, and community impact.

Explore the Story ↗
Carolina Hurricanes Tickets for Turkeys campaign artwork featuring a turkey and autumn leaves
Tickets sold
17,976
Eight-season total
Ticket revenue
$768K+
Generated by the campaign
Peak season · 2019
4,062
Tickets sold
2025 campaign
1,529
Tickets sold
The Story

Turning ticket sales into a Thanksgiving tradition.

For the Carolina Hurricanes, holiday ticket sales are about more than filling seats. Through Tickets for Turkeys, the organization has turned a team-wide sales initiative into a way to support families in need throughout North Carolina.

Dating back to 2017, the Hurricanes have used Spinzo for eight seasons of the program, combining specially priced tickets, employee-driven outreach, and charitable giving.

As team performance, ticket demand, and inventory availability have evolved, the promotion has adapted—without losing its purpose.

Spinzo Technology

Built for employee-powered sales.

The Hurricanes equipped employees across the organization to share the offer, reach new audiences, and connect each purchase back to the person who generated it.

Affiliate Link Technology

Unique employee links connect outreach to purchases, providing visibility into individual sales contributions.

Promo Codes & Special Pricing

Exclusive pricing encourages fan participation while promotional codes offer another path to employee-level attribution.

Sales Tracking & Accountability

Measurable employee performance helps the organization evaluate outreach and recognize contributions across the team.

Ticket Donation Opportunities

The program has also allowed fans to donate purchased tickets to community organizations, extending the charitable reach.

Eight Seasons. One Purpose.

A successful promotion doesn't have to look the same every year to make a lasting impact.

In 2019, the campaign peaked at 4,062 tickets sold. In 2025, it generated 1,529 sales. Those differences reflect changing team success, demand, and inventory—not a change in the mission. The campaign remains a repeatable, adaptable tradition.

Beyond the Ticket

Business results with community impact.

Fans get access to specially priced Hurricanes games. Employees take an active role in the sales effort. Families in need receive support during the Thanksgiving season.

Hurricanes Thanksgiving turkey donation event

Thousands of turkeys. Thousands of moments of impact.

By tying ticket purchases to charitable giving, the Hurricanes created a campaign that delivers both measurable business value and meaningful community support.

The Takeaway

Traditions are built one season at a time.

With Spinzo affiliate links, promo codes, special pricing, and employee-level sales attribution, the Hurricanes created a sustainable campaign benefiting the team, its fans, and local families.

Eight seasons. Nearly 18,000 tickets.
Over $768K in revenue.
One tradition that keeps giving.