How Charlotte FC turned digital gift cards into immediate sales, flexible fan experiences, and additional ticket revenue when recipients came back to redeem.
Charlotte FC digital gift card holiday promotion creative
$28,950Gift card sales
$7,349Additional ticket revenue
311Tickets redeemed
The opportunity
Sell today. Let fans choose later.
Traditional ticket gifting often means choosing a game and date for someone else. Charlotte FC offered a more flexible approach with Spinzo digital gift cards.
Fans could purchase ticket credit now and let recipients choose an eligible match later—creating an easy gifting experience and another opportunity to engage fans at redemption.
The idea
A ticket gift without the pressure of picking the perfect match.
Giftable today. Redeemable later. Built to make the entire fan journey easier.
The Spinzo advantage
Four capabilities. One seamless promotion.
Charlotte FC used Spinzo technology to connect the initial gift purchase with the eventual ticket sale.
🎁
Digital gift cards
Sell ticket credit without requiring a game selection at checkout.
⚡
Instant gifting
Send gifts immediately. 40% of cards purchased were instantly gifted.
🎟️
Flexible redemption
Recipients choose eligible tickets and can spend beyond the original gift value.
📈
Affiliate link tracking
Track performance from web promotional pages, landing pages, email, Facebook and paid ads.
The results
The purchase was only the beginning.
233 gift card orders generated $28,950 upfront. Redemption brought fans back to buy tickets—and generated incremental ticket sales above the original card value.
Additional ticket sales
$7,349
Additional sales beyond the value of the gift cards, equivalent to approximately 25% of initial gift card sales.
233Gift card orders
311Tickets redeemed
$124.25Average order value
40%Instantly gifted
Gift card value breakdown
$28,950 in gift cards sold
Of the total value purchased, $15,950 was redeemed toward tickets and $13,000 remained unredeemed.
$15,950 redeemed (55%)
$13,000 unredeemed (45%)
Unredeemed balances are cash collected but may remain a liability until redeemed or eligible for breakage recognition under applicable rules. Percentages are rounded.
The power of redemption
Another moment to drive sales.
When recipients returned to redeem their gift cards, they generated an additional $7,349 in ticket sales beyond the gift card value. That second interaction turned gifting into a continued sales opportunity.
The $13,000 in unredeemed gift card balances also highlights an additional financial consideration for the club, subject to redemption obligations and accounting treatment.
Why it worked
Convenience + flexibility + measurable marketing
Instant delivery made gifting easy, flexible redemption gave recipients choice, and affiliate links helped Charlotte FC understand which promotional channels drove purchases.
The takeaway
A gift card isn't just a gift. It's another ticket sales opportunity.
Charlotte FC used Spinzo to generate immediate gift card purchases, encourage return visits for ticket redemption, and create additional ticket revenue—all through a flexible, trackable fan experience.
