Case Study
Dallas Mavericks
Cooper Flagg Rookie Bobblehead Package Case Study 2025-2026
Rookie bobblehead package drives MVP numbers
A premium Cooper Flagg bobblehead offer turned rookie hype into measurable ticket revenue, lower bowl movement, and stronger buyer conversion.
Campaign results
The offer
One package, three fan motivations.
Fans chose from three game options, received an exclusive rookie edition bobblehead, and had a chance to win a randomly distributed autographed version.
Choose 1 of 3 games
Flexibility made the offer easier to buy while still creating a focused campaign moment.
Exclusive bobblehead
A collectible tied the package directly to rookie momentum and fan pride.
Autograph wildcard
A surprise-and-delight mechanic gave buyers another reason to act quickly.
Why it worked
The campaign gave fans a reason to buy now.
Scarcity, timing, exclusivity, and a collectible reward worked together to convert attention into action.
Timely launch
Rookie excitement was already high, giving the package a natural demand curve.
Scarcity
Limited availability and a ticket max helped create urgency without overcomplicating the offer.
Exclusivity
Fans had to buy through the package to get the collectible.
Autographed wildcard
Random signed bobbleheads added surprise, buzz, and social sharing potential.