The idea
Urgency by design.
Rather than post one Cyber Monday discount and leave it unchanged all day, Saber Monday made the price itself part of the countdown.
“The longer you wait, the less you save.”
Nashville Predators · Saber Monday 2025
Move fast.
Save more.
The Nashville Predators turned Cyber Monday into Saber Monday — a rolling-price ticket offer that rewarded fans for buying earlier and gave every hour a built-in reason to act.
Saber Monday
50% off
The deepest savings came first. As the day moved on, the discount stepped down — making waiting more expensive.
7 AM
8 AM
9 AM
10 AM
3 PM
2025 results
A simple urgency mechanic produced a very clear buying pattern.
Saber Monday attracted more than 2,100 unique viewers and converted the strongest ticket volume while the deepest discounts were still available.
317tickets sold
$18.7Knet ticket revenue
113unique buyers
2,152unique viewers
Why it matters
The offer changed the decision.
A traditional flash sale asks fans to buy before a deadline. A rolling-price sale gives them an additional reason to buy now: the same ticket opportunity becomes less discounted as time passes.
That mechanic is visible in the transaction data. Ticket volume peaked early, then fell sharply as the discount stepped down, even as average revenue per ticket increased.
Rolling-price performance
Fans responded while the savings were greatest.
The 2025 purchase file shows a stepped pattern consistent with Saber Monday's 50% → 40% → 30% → 20% → 10% structure.
7–8 AM
50% off
- Tickets
- 103
- Revenue
- $4,737
- Buyers
- 36
8–9 AM
40% off
- Tickets
- 135
- Revenue
- $7,531.80
- Buyers
- 45
9–10 AM
30% off
- Tickets
- 37
- Revenue
- $2,487.40
- Buyers
- 17
10 AM–3 PM
20% off
- Tickets
- 38
- Revenue
- $3,477.90
- Orders
- 14
3 PM+
10% off
- Tickets
- 4
- Revenue
- $420
- Buyers
- 2
Buyer behavior
The first two hours tell the story.
The strongest proof of the strategy is not just how much sold — it is when those tickets sold.
75%
of all tickets sold in the first two hours
238 of 317 tickets were purchased while the offer was at its two deepest discount levels.
66%
of total revenue came in those same two hours
The opening two windows generated $12,268.80 before the discount fell to 30%.
The takeaway
Scarcity doesn't always have to mean sold out.
Sometimes the thing disappearing is the best price. Saber Monday shows how creative branding, timed pricing and a familiar retail moment can turn a discount into a reason to act immediately.
Timed pricing
Discounts step down automatically as the promotion progresses.
Built-in urgency
Fans do not just have a deadline — they have a financial reason to buy earlier.
One streamlined offer
The fan experience stays simple even as the pricing strategy changes throughout the day.