Ticket packages sold
Across two Knit Nights
A close-knit community.
A new connection.
The New York Liberty turned a shared love of knitting into a reason to come together for basketball.
Explore the results
THE RESULTS
A small stitch.
A meaningful impact.
Two promotions connected a creative community with Liberty basketball—and generated measurable ticket sales.
Ticket-package revenue
From the combined promotions
Member knit packs
Purchased by season ticket members
215Ticket-package purchasers
4,499Total promotion viewers
5%Buyer conversion rate
Combined results for July 3 and August 27, 2026. Figures supplied by Spinzo; conversion rate rounded.
THE EXPERIENCE
Bring your passion.
Find your people.
A ticket, a knitting project, and a chance to watch pre-game warmups. The Liberty gave this community an experience built around what they love.
Community meets game day
Something to make.
Something to make.
Something to remember.
The promotions paired Liberty basketball with seafoam knitting projects featuring patterns by Rysa Ruth, known as @rysasewsclothes.
Fans received supplies to create their project and early access to watch player warmups—bringing their craft into the arena before tipoff.
JUL 03
A seafoam headscarf
Liberty vs. Minnesota Lynx
AUG 27
A seafoam scrunchie
Liberty vs. Golden State Valkyries
July 3 Knit Night promotion. Select the image to view the full artwork.
REACHING NEW BUYERS40.5%
of ticket-package purchasers
were new buyers*
A shared interest.
A new reason to attend.
Of 215 ticket-package purchasers, 87 were new buyers. Nearly two in five purchasers came from beyond the existing buyer base, highlighting the potential of a promotion built around a specific interest.
The idea also included established fans: 77 separate knit packs were sold to season ticket members, giving those who already had admission a way to participate.
*87 of 215 purchasers; percentage rounded to one decimal place.THE PLAYBOOK
Start with a community.
Create a reason to gather.
Build around a shared interest
A hobby gives a specialty ticket offer a clear audience and a personal reason to attend.
Make the experience tangible
Knitting supplies, a team-colored project, and pre-game access gave the package value beyond a seat.
Include your existing fans
Separate knit packs let season ticket members take part without purchasing another game ticket.
POWERED BY SPINZO
From a creative idea to a ticket offer.
Spinzo powered the Knit Night promotions, helping the Liberty bring a community-focused experience to ticket buyers and season ticket members.