The Thunder turned a holiday blood drive into a community-first fan experience—rewarding donors with tickets while creating a seamless path to add seats, upgrade, and bring more people to the game.
The Thunder partnered with Our Blood Institute during the holiday period, when blood donations often decline even though hospitals still depend on a steady supply. Fans who donated received a Thunder ticket incentive, connecting community action with a future game experience.
The promotion used the power of Thunder fandom to encourage donations during a time when donor participation can be harder to sustain. The ticket reward helped make giving feel timely, tangible, and connected to the local community.
When donors redeemed their earned ticket through Spinzo, they could add tickets for friends and family or choose an upgraded paid seating zone—turning a complimentary ticket into a larger shared game experience.
The strongest part of the story is not simply how many tickets were distributed—it is what fans did once they entered the redemption flow.
Spinzo supported the mission by making the redemption experience easy for donors while preserving opportunities for incremental paid engagement.
Fans supported local patients by participating in the Thunder Holiday Blood Drive with Our Blood Institute.
Eligible donors used the ticket offer to select their game experience through a streamlined Spinzo redemption flow.
Fans could purchase additional seats or move into a paid seating zone—making it easy to bring others or upgrade the experience.
341 of 594 orders included either an additional ticket purchase or an upgrade to a paid seating zone. That is the clearest proof that a complimentary ticket can be the beginning of the transaction—not the end.
The promotion succeeded because the commercial outcome never replaced the community purpose. Blood donations remained the reason for the campaign. Ticketing technology simply helped extend the experience once donors had already taken part.
When community programs are paired with thoughtful redemption technology, teams can reward meaningful action, welcome new or expanded groups of fans, and generate incremental revenue without losing sight of the mission.
