:root {
  --spinzo-red:#EB5A5A;
  --spinzo-red-light:#F4B8B8;
  --spinzo-red-soft:#FBEAEA;
  --spinzo-blue:#0874C7;
  --spinzo-blue-light:#BCD4F6;
  --spinzo-blue-soft:#EAF2FF;
  --spinzo-orange:#FF8E17;
  --spinzo-orange-light:#FFD9A6;
  --spinzo-orange-soft:#FFF2DF;
  --spinzo-green:#35A852;
  --spinzo-green-light:#C4EBC2;
  --spinzo-green-soft:#EDF8EA;
  --spinzo-purple:#7E3BB8;
  --spinzo-purple-light:#D8B8EA;
  --spinzo-purple-soft:#F3EAF9;
  --spinzo-teal:#0A9EAA;
  --spinzo-teal-light:#B8E3DC;
  --spinzo-teal-soft:#E8F7F5;
  --ink:#111827;
  --body:#475569;
  --muted:#64748B;
  --border:#E2E8F0;
  --canvas:#F8FAFC;
  --card:#fff;
  --shadow:0 18px 45px rgba(15,23,42,.08);
}

* {
  box-sizing:border-box;
}

html {
  scroll-behavior:smooth;
}

body {
  margin:0;
  font-family:Poppins,system-ui,sans-serif;
  color:var(--ink);
  background:#fff;
  line-height:1.65;
}

a {
  color:inherit;
}

.container {
  width:min(1180px,calc(100% - 40px));
  margin:auto;

  @media (max-width:620px) {
    width:min(100% - 26px,1180px);
  }
}

.topbar {
  position:sticky;
  top:0;
  z-index:20;
  background:rgba(255,255,255,.92);
  backdrop-filter:blur(16px);
  border-bottom:1px solid rgba(226,232,240,.85);

  @media (max-width:620px) {
    position:relative;
  }
}

.nav {
  height:78px;
  display:flex;
  align-items:center;
  justify-content:space-between;
  gap:24px;

  @media (max-width:920px) {
    height:auto;
    min-height:78px;
    padding-block:14px;
    flex-wrap:wrap;
    justify-content:center;
    gap:12px;
  }
}

.brand {
  display:flex;
  align-items:center;
  gap:14px;
  text-decoration:none;
}

.brand img {
  width:108px;
  height:auto;
  display:block;
}

.case-tag {
  font-size:12px;
  font-weight:700;
  letter-spacing:.08em;
  text-transform:uppercase;
  padding:7px 11px;
  border-radius:999px;
  background:var(--spinzo-blue-soft);
  color:var(--spinzo-blue);
  border:1px solid var(--spinzo-blue-light);
}

.navlinks {
  display:flex;
  gap:8px;
  align-items:center;

  @media (max-width:920px) {
    flex-wrap:wrap;
    justify-content:center;
    gap:4px;
  }
}

.navlinks a {
  font-size:14px;
  text-decoration:none;
  font-weight:600;
  color:#334155;
  padding:9px 14px;
  border-radius:999px;

  @media (max-width:620px) {
    font-size:12px;
    padding:8px 10px;
  }
}

.navlinks a:hover {
  background:var(--spinzo-blue-soft);
  color:var(--spinzo-blue);
}

.hero {
  position:relative;
  overflow:hidden;
  background:linear-gradient(135deg,#fff 0%,#f7fbff 46%,#fff3f3 100%);
  padding:64px 0 56px;

  @media (max-width:620px) {
    padding:40px 0 36px;
  }
}

.hero:before {
  content:"";
  position:absolute;
  width:420px;
  height:420px;
  border-radius:50%;
  right:-130px;
  top:-150px;
  background:radial-gradient(circle,var(--spinzo-blue-light),transparent 68%);
  opacity:.55;
}

.hero:after {
  content:"";
  position:absolute;
  width:360px;
  height:360px;
  border-radius:50%;
  left:-150px;
  bottom:-200px;
  background:radial-gradient(circle,var(--spinzo-red-light),transparent 70%);
  opacity:.45;
}

.hero-grid {
  position:relative;
  z-index:1;
  display:grid;
  grid-template-columns:1.1fr .9fr;
  gap:56px;
  align-items:center;

  @media (max-width:920px) {
    grid-template-columns:1fr;
    row-gap:32px;
  }

  @media (max-width:620px) {
    gap:24px;
  }
}

.eyebrow {
  display:inline-flex;
  align-items:center;
  gap:9px;
  font-size:13px;
  font-weight:700;
  text-transform:uppercase;
  letter-spacing:.11em;
  color:#b63838;
  background:var(--spinzo-red-soft);
  padding:8px 13px;
  border:1px solid var(--spinzo-red-light);
  border-radius:999px;
}

.dot {
  width:8px;
  height:8px;
  background:var(--spinzo-red);
  border-radius:50%;
}

h1 {
  font-size:clamp(42px,6vw,72px);
  line-height:1.2;
  letter-spacing:normal;
  margin:20px 0;
  max-width:820px;
}

.hero p {
  font-size:19px;
  color:var(--body);
  max-width:720px;
  margin:0 0 24px;

  @media (max-width:620px) {
    font-size:17px;
  }
}

.hero-actions {
  display:flex;
  gap:12px;
  flex-wrap:wrap;
}

.btn {
  display:inline-flex;
  align-items:center;
  justify-content:center;
  gap:8px;
  padding:13px 22px;
  border-radius:999px;
  text-decoration:none;
  font-weight:700;
  font-size:14px;
  transition:.2s ease;
}

.btn-primary {
  background:var(--spinzo-blue);
  color:#fff;
  box-shadow:0 10px 28px rgba(8,116,199,.22);
}

.btn-primary:hover {
  transform:translateY(-2px);
  background:#0667b2;
}

.btn-soft {
  background:#fff;
  color:var(--ink);
  border:1px solid var(--border);
}

.btn-soft:hover {
  border-color:var(--spinzo-blue-light);
  background:var(--spinzo-blue-soft);
}

.visual-card {
  background:#fff;
  border:1px solid var(--border);
  border-radius:28px;
  padding:18px;
  box-shadow:var(--shadow);
  position:relative;
  overflow:hidden;
}

.campaign-image-wrap {
  position:relative;
  border-radius:20px;
  overflow:hidden;
  background:var(--spinzo-blue-soft);
  aspect-ratio:16/11;
  margin:0;

  @media (max-width:620px) {
    aspect-ratio:auto;
  }
}

.campaign-image-wrap img {
  width:100%;
  height:100%;
  display:block;
  object-fit:cover;
  object-position:center;

  @media (max-width:620px) {
    height:auto;
  }
}

.campaign-image-wrap:after {
  content:"";
  position:absolute;
  inset:auto 0 0;
  height:42%;
  background:linear-gradient(to top,rgba(15,23,42,.72),transparent);
  pointer-events:none;

  @media (max-width:620px) {
    display:none;
  }
}

.campaign-image-tag {
  position:absolute;
  top:16px;
  left:16px;
  z-index:2;
  padding:8px 11px;
  border-radius:999px;
  font-size:11px;
  font-weight:800;
  letter-spacing:.07em;
  text-transform:uppercase;
  background:rgba(255,255,255,.94);
  color:var(--spinzo-blue);
  box-shadow:0 6px 20px rgba(15,23,42,.1);
}

.campaign-image-caption {
  position:absolute;
  left:20px;
  right:20px;
  bottom:18px;
  z-index:2;
  color:#fff;

  @media (max-width:620px) {
    position:static;padding:20px;color:var(--ink);
  }
}

.campaign-image-caption strong {
  display:block;
  font-size:19px;
  line-height:1.25;
  margin-bottom:3px;
}

.campaign-image-caption span {
  display:block;
  font-size:12px;
  line-height:1.45;
  color:rgba(255,255,255,.86);

  @media (max-width:620px) {
    color:var(--body);
  }
}

.image-credit {
  font-size:10px;
  color:var(--muted);
  margin:10px 4px 0;
  text-align:right;
}

section {
  padding:64px 0;
  scroll-margin-top:110px;

  @media (max-width:920px) {
    padding:48px 0;
  }
}

.section-head {
  max-width:760px;
  margin-bottom:28px;
}

.section-kicker {
  font-size:13px;
  font-weight:800;
  text-transform:uppercase;
  letter-spacing:.1em;
  color:var(--spinzo-blue);
  margin-bottom:10px;
}

h2 {
  font-size:clamp(32px,4.5vw,52px);
  line-height:1.25;
  letter-spacing:normal;
  margin:0 0 15px;
}

h3 {
  line-height:1.35;
  letter-spacing:normal;
}

.section-head p {
  margin:0;
  color:var(--body);
  font-size:18px;
}

.story-grid {
  display:grid;
  grid-template-columns:1fr 1fr;
  gap:22px;

  @media (max-width:920px) {
    grid-template-columns:1fr;
  }
}

.story-card {
  border:1px solid var(--border);
  border-radius:26px;
  padding:28px;
  background:#fff;
  box-shadow:0 10px 30px rgba(15,23,42,.045);
}

.story-card.soft-red {
  background:linear-gradient(135deg,#fff,var(--spinzo-red-soft));
  border-color:#f6d6d6;
}

.story-card.soft-blue {
  background:linear-gradient(135deg,#fff,var(--spinzo-blue-soft));
  border-color:#d8e7fb;
}

.icon-badge {
  width:48px;
  height:48px;
  border-radius:15px;
  display:grid;
  place-items:center;
  font-size:23px;
  margin-bottom:14px;
}

.icon-red {
  background:var(--spinzo-red-soft);
  color:var(--spinzo-red);
}

.icon-blue {
  background:var(--spinzo-blue-soft);
  color:var(--spinzo-blue);
}

.story-card h3 {
  font-size:22px;
  margin:0 0 10px;
}

.story-card p {
  margin:0;
  color:var(--body);
}

.metrics-wrap {
  background:var(--canvas);
}

.metrics {
  display:grid;
  grid-template-columns:repeat(4,1fr);
  gap:18px;

  @media (max-width:920px) {
    grid-template-columns:repeat(2,1fr);
  }

  @media (max-width:620px) {
    grid-template-columns:1fr;
  }
}

.metric {
  background:#fff;
  border:1px solid var(--border);
  border-radius:24px;
  padding:28px;
  min-height:164px;
  display:flex;
  flex-direction:column;
  justify-content:space-between;
}

.metric:nth-child(1) {
  border-top:5px solid var(--spinzo-blue);
}

.metric:nth-child(2) {
  border-top:5px solid var(--spinzo-red);
}

.metric:nth-child(3) {
  border-top:5px solid var(--spinzo-green);
}

.metric:nth-child(4) {
  border-top:5px solid var(--spinzo-orange);
}

.metric .num {
  font-size:42px;
  font-weight:800;
  letter-spacing:normal;
  line-height:1.2;
}

.metric:nth-child(1) .num {
  color:var(--spinzo-blue);
}

.metric:nth-child(2) .num {
  color:var(--spinzo-red);
}

.metric:nth-child(3) .num {
  color:var(--spinzo-green);
}

.metric:nth-child(4) .num {
  color:#d66b00;
}

.metric .label {
  font-size:14px;
  font-weight:600;
  color:var(--body);
  margin-top:18px;
}

.metric-note {
  margin-top:22px;
  padding:18px 22px;
  background:#fff;
  border:1px dashed var(--spinzo-blue-light);
  border-radius:20px;
  color:var(--body);
}

.metric-note strong {
  color:var(--spinzo-blue);
}

.flow {
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:22px;
  align-items:stretch;

  @media (max-width:920px) {
    grid-template-columns:1fr;
  }
}

.step {
  position:relative;
  background:#fff;
  border:1px solid var(--border);
  border-radius:24px;
  padding:28px;
}

.step-number {
  width:36px;
  height:36px;
  border-radius:50%;
  display:grid;
  place-items:center;
  background:var(--spinzo-blue);
  color:#fff;
  font-weight:800;
  margin-bottom:16px;
}

.step h3 {
  margin:0 0 8px;
  font-size:20px;
}

.step p {
  margin:0;
  color:var(--body);
}

.flow .step:nth-child(2) .step-number {
  background:var(--spinzo-red);
  color:var(--ink);
}

.flow .step:nth-child(3) .step-number {
  background:var(--spinzo-green);
  color:var(--ink);
}

.big-insight {
  margin-top:26px;
  background:linear-gradient(135deg,var(--spinzo-blue),#11589b);
  color:#fff;
  border-radius:30px;
  padding:36px;
  display:grid;
  grid-template-columns:.8fr 1.2fr;
  gap:30px;
  align-items:center;
  box-shadow:0 20px 50px rgba(8,116,199,.18);

  @media (max-width:920px) {
    grid-template-columns:1fr;
  }

  @media (max-width:620px) {
    padding:24px;
  }
}

.big-number {
  font-size:clamp(64px,9vw,108px);
  font-weight:800;
  letter-spacing:normal;
  line-height:1.1;
}

.big-insight h3 {
  font-size:28px;
  margin:0 0 10px;
}

.big-insight p {
  margin:0;
  color:#e7f3ff;
  font-size:17px;
}

.community-panel {
  display:grid;
  grid-template-columns:.95fr 1.05fr;
  gap:28px;
  align-items:center;
  background:linear-gradient(135deg,#fff,var(--spinzo-red-soft));
  border:1px solid #f4d4d4;
  border-radius:30px;
  padding:36px;

  @media (max-width:920px) {
    grid-template-columns:1fr;
  }

  @media (max-width:620px) {
    padding:24px;
  }
}

.community-mark {
  min-height:280px;
  border-radius:24px;
  background:linear-gradient(145deg,#fff,#ffe8e8);
  display:grid;
  place-items:center;
  position:relative;
  overflow:hidden;
}

.community-mark .ring {
  width:220px;
  height:220px;
  border:22px solid rgba(235,90,90,.18);
  border-radius:50%;
  position:relative;
}

.community-mark .ring:before {
  content:"♥";
  position:absolute;
  inset:0;
  display:grid;
  place-items:center;
  font-size:110px;
  color:var(--spinzo-red);
}

.community-copy h2 {
  font-size:42px;

  @media (max-width:620px) {
    font-size:32px;
  }
}

.community-copy p {
  color:var(--body);
  font-size:17px;
}

.quote {
  margin-top:22px;
  padding-left:18px;
  border-left:4px solid var(--spinzo-red);
  font-weight:600;
  color:#334155;
}

.takeaway {
  background:var(--ink);
  color:#fff;
  border-radius:32px;
  padding:40px;
  display:grid;
  grid-template-columns:1.2fr .8fr;
  gap:32px;
  align-items:center;

  @media (max-width:920px) {
    grid-template-columns:1fr;
  }

  @media (max-width:620px) {
    padding:24px;
  }
}

.takeaway h2 {
  margin:0;
  color:#fff;
}

.takeaway p {
  color:#cbd5e1;
  margin:15px 0 0;
  font-size:18px;
}

.takeaway ul {
  margin:0;
  padding:0;
  list-style:none;
  display:grid;
  gap:12px;
}

.takeaway li {
  display:flex;
  gap:12px;
  align-items:flex-start;
  background:rgba(255,255,255,.06);
  border:1px solid rgba(255,255,255,.08);
  padding:14px 16px;
  border-radius:16px;
}

.takeaway li:before {
  content:"✓";
  color:#8ae0a0;
  font-weight:800;
}

footer {
  padding:32px 0 40px;
  color:var(--muted);
  font-size:13px;
}

.footer-grid {
  display:flex;
  justify-content:space-between;
  gap:24px;
  align-items:flex-start;
  border-top:1px solid var(--border);
  padding-top:26px;

  @media (max-width:620px) {
    flex-direction:column;
  }
}

.sources {
  max-width:760px;
}

.sources a {
  color:var(--spinzo-blue);
  text-decoration:none;
}

.sources a:hover {
  text-decoration:underline;
}

.kicker-red { color: #b63838; }
.kicker-light { color: #8cc8ff; }
.footer-title { color: var(--ink); }

.skip-link {
  position: fixed;
  top: 12px;
  left: 12px;
  z-index: 30;
  padding: 10px 16px;
  border-radius: 999px;
  background: var(--spinzo-blue);
  color: #fff;
  transform: translateY(-160%);

  &:focus { transform: translateY(0); }
}

a:focus-visible {
  outline: 3px solid var(--spinzo-blue);
  outline-offset: 4px;
}

html {
  @media (prefers-reduced-motion: reduce) { scroll-behavior: auto; }
}

*, *::before, *::after {
  @media (prefers-reduced-motion: reduce) { transition: none !important; }
}