:root {
  --red: #eb5a5a;
  --red-soft: #fbeaea;
  --blue: #0874c7;
  --blue-light: #bcd4f6;
  --blue-soft: #eaf2ff;
  --orange: #ff8e17;
  --orange-light: #ffd9a6;
  --orange-soft: #fff2df;
  --green: #35a852;
  --green-soft: #edf8ea;
  --purple: #7e3bb8;
  --purple-soft: #f3eaf9;
  --teal: #0a9eaa;
  --teal-soft: #e8f7f5;
  --ink: #111827;
  --body: #475569;
  --muted: #64748b;
  --border: #e2e8f0;
  --canvas: #f8fafc;
  --white: #fff;
  --shadow: 0 18px 45px rgba(15, 23, 42, 0.08);
}
* {
  box-sizing: border-box;
}
html {
  scroll-behavior: smooth;
}
body {
  margin: 0;
  background: var(--canvas);
  color: var(--ink);
  font-family: Poppins, system-ui, sans-serif;
  line-height: 1.6;
}
.container {
  width: min(1160px, calc(100% - 48px));
  margin-inline: auto;

  @media (max-width: 680px) {
    width: min(100% - 30px, 1160px);
  }
}
.site-header {
  height: 82px;
  background: rgba(255, 255, 255, 0.92);
  border-bottom: 1px solid rgba(226, 232, 240, 0.9);
  display: flex;
  align-items: center;
  position: relative;
  z-index: 10;

  @media (max-width: 680px) {
    height: 72px;
  }
}
.header-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
}
.brand img {
  display: block;
  width: 148px;
  height: auto;

  @media (max-width: 680px) {
    width: 126px;
  }
}
.case-label {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 9px 16px;
  border: 1px solid var(--blue-light);
  border-radius: 999px;
  background: var(--blue-soft);
  color: var(--blue);
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;

  @media (max-width: 680px) {
    padding: 7px 11px;
    font-size: 0.66rem;
  }

  @media (max-width: 430px) {
    display: none;
  }
}
.case-label span {
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: var(--blue);
}
.hero {
  position: relative;
  overflow: hidden;
  padding: 86px 0 96px;
  background: linear-gradient(135deg, #fff 0%, #fff 56%, #f1f7ff 100%);

  @media (max-width: 680px) {
    padding: 62px 0 70px;
  }
}
.hero-orb {
  position: absolute;
  border-radius: 50%;
  pointer-events: none;
}
.hero-orb-blue {
  width: 420px;
  height: 420px;
  right: -170px;
  top: -170px;
  background: var(--blue-soft);
}
.hero-orb-orange {
  width: 260px;
  height: 260px;
  left: -140px;
  bottom: -150px;
  background: var(--orange-soft);
}
.hero-grid {
  position: relative;
  display: grid;
  grid-template-columns: 1.05fr 0.95fr;
  gap: 68px;
  align-items: center;

  @media (max-width: 980px) {
    grid-template-columns: 1fr;
    gap: 48px;
  }
}
.eyebrow,
.section-kicker {
  color: var(--red);
  font-size: 0.78rem;
  font-weight: 800;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}
.hero h1 {
  margin: 16px 0 24px;
  font-size: clamp(2.4rem, 3.8vw, 4rem);
  line-height: 1.02;
  letter-spacing: -0.045em;

  @media (max-width: 680px) {
    font-size: 3rem;
  }

  @media (max-width: 430px) {
    font-size: 2.65rem;
  }
}
.hero h1 span {
  color: var(--blue);
}
.hero-lede {
  max-width: 650px;
  margin: 0;
  color: var(--body);
  font-size: 1.15rem;
  line-height: 1.8;

  @media (max-width: 680px) {
    font-size: 1rem;
  }
}
.hero-tags {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  margin-top: 30px;
}
.hero-tags span {
  padding: 8px 13px;
  border: 1px solid var(--orange-light);
  border-radius: 999px;
  background: var(--orange-soft);
  font-size: 0.78rem;
  font-weight: 700;
}
.truck-stage {
  min-height: 440px;
  position: relative;
  border: 1px solid var(--orange-light);
  border-radius: 32px;
  background: linear-gradient(145deg, var(--orange-soft), var(--red-soft));
  box-shadow: var(--shadow);
  overflow: hidden;
}
.time-badge {
  position: absolute;
  top: 26px;
  left: 26px;
  z-index: 2;
  padding: 9px 14px;
  border-radius: 999px;
  background: var(--orange);
  font-size: 0.75rem;
  font-weight: 800;
  letter-spacing: 0.06em;
}
.sun {
  position: absolute;
  width: 78px;
  height: 78px;
  top: 38px;
  right: 42px;
  border-radius: 50%;
  background: #ffd060;
}
.city {
  position: absolute;
  left: 0;
  right: 0;
  bottom: 135px;
  height: 140px;
  display: flex;
  align-items: flex-end;
  gap: 9px;
  padding: 0 20px;
  opacity: 0.28;
}
.city i {
  display: block;
  flex: 1;
  border-radius: 8px 8px 0 0;
  background: var(--blue);
}
.city i:nth-child(1) {
  height: 45%;
}
.city i:nth-child(2) {
  height: 75%;
}
.city i:nth-child(3) {
  height: 58%;
}
.city i:nth-child(4) {
  height: 94%;
}
.city i:nth-child(5) {
  height: 66%;
}
.vehicles {
  position: absolute;
  left: 28px;
  right: 28px;
  bottom: 120px;
  height: 110px;
  display: flex;
  align-items: flex-end;
  justify-content: space-between;
  z-index: 2;
}
.vehicle {
  width: 28%;
  height: 82px;
  position: relative;
}
.vehicle .body,
.vehicle .cab {
  position: absolute;
  bottom: 18px;
  border-radius: 8px;
}
.vehicle .body {
  left: 0;
  width: 68%;
  height: 48px;
}
.vehicle .cab {
  right: 0;
  width: 42%;
  height: 62px;
}
.vehicle i {
  position: absolute;
  bottom: 0;
  width: 27px;
  height: 27px;
  border: 8px solid var(--ink);
  border-radius: 50%;
  background: white;
}
.vehicle i:nth-last-child(2) {
  left: 15px;
}
.vehicle i:last-child {
  right: 11px;
}
.sanitation .body {
  background: var(--orange);
}
.sanitation .cab {
  background: var(--blue);
}
.construction .body {
  background: var(--green);
}
.construction .cab {
  background: var(--teal);
}
.construction .lift {
  position: absolute;
  left: 25px;
  bottom: 57px;
  width: 55px;
  height: 45px;
  background: var(--purple);
  clip-path: polygon(50% 0, 100% 100%, 0 100%);
}
.rescue .body {
  background: var(--red);
}
.rescue .cab {
  background: var(--blue);
}
.rescue b {
  position: absolute;
  left: 19px;
  top: 9px;
  display: grid;
  place-items: center;
  width: 25px;
  height: 25px;
  border-radius: 4px;
  background: #fff;
  color: var(--red);
  font-size: 1.25rem;
  line-height: 1;
}
.road {
  position: absolute;
  left: 0;
  right: 0;
  bottom: 103px;
  height: 18px;
  background: rgba(8, 116, 199, 0.18);
  display: flex;
  align-items: center;
  justify-content: space-around;
}
.road span {
  width: 44px;
  height: 4px;
  border-radius: 999px;
  background: #fff;
}
.included {
  position: absolute;
  left: 25px;
  right: 25px;
  bottom: 24px;
  padding: 16px 20px;
  border-radius: 18px;
  background: #fff;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 20px;
}
.included strong {
  color: var(--blue);
  font-size: 0.9rem;
}
.included span {
  color: var(--body);
  font-size: 0.82rem;
}
.hero-media {
  position: relative;
  min-height: 500px;
  margin: 0;
  border: 1px solid var(--orange-light);
  border-radius: 32px;
  background: var(--orange-soft);
  box-shadow: var(--shadow);
  overflow: hidden;

  @media (max-width: 680px) {
    min-height: 430px;
    height: 430px;
  }

  @media (max-width: 430px) {
    min-height: 390px;
    height: 390px;
  }
}
.hero-media:before {
  content: "";
  position: absolute;
  inset: 0;
  z-index: 1;
  background: linear-gradient(
    180deg,
    transparent 52%,
    rgba(17, 24, 39, 0.82) 100%
  );
  pointer-events: none;
}
.hero-media img {
  display: block;
  width: 100%;
  height: 500px;
  object-fit: cover;
  object-position: center 48%;

  @media (max-width: 680px) {
    min-height: 430px;
    height: 430px;
  }

  @media (max-width: 430px) {
    min-height: 390px;
    height: 390px;
  }
}
.hero-media figcaption {
  position: absolute;
  left: 24px;
  right: 24px;
  bottom: 22px;
  z-index: 2;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 18px;
  color: #fff;

  @media (max-width: 680px) {
    left: 16px;
    right: 16px;
    bottom: 16px;
    display: block;
  }
}
.hero-media figcaption span {
  flex: 0 0 auto;
  padding: 8px 13px;
  border-radius: 999px;
  background: var(--orange);
  color: var(--ink);
  font-size: 0.73rem;
  font-weight: 800;
  letter-spacing: 0.05em;
}
.hero-media figcaption strong {
  max-width: 240px;
  text-align: right;
  font-size: 0.85rem;
  line-height: 1.45;

  @media (max-width: 680px) {
    display: block;
    margin-top: 10px;
    text-align: left;
  }
}
.campaign-creative {
  padding: 84px 0 20px;
  background: #fff;

  @media (max-width: 680px) {
    padding: 64px 0 0;
  }
}
.creative-card {
  display: grid;
  grid-template-columns: 0.78fr 1.22fr;
  gap: 42px;
  align-items: center;
  padding: 34px;
  border: 1px solid var(--orange-light);
  border-radius: 30px;
  background: linear-gradient(135deg, var(--orange-soft), #fff 45%);
  box-shadow: var(--shadow);

  @media (max-width: 980px) {
    grid-template-columns: 1fr;
    gap: 28px;
  }

  @media (max-width: 680px) {
    padding: 18px;
    border-radius: 24px;
  }
}
.creative-copy {
  padding: 10px 8px;

  @media (max-width: 980px) {
    padding: 0;
  }

  @media (max-width: 680px) {
    padding: 10px;
  }
}
.creative-copy h2 {
  margin: 10px 0 18px;
  font-size: clamp(1.9rem, 3vw, 3rem);
  line-height: 1.14;
  letter-spacing: -0.035em;
}
.creative-copy p {
  margin: 0;
  color: var(--body);
  line-height: 1.8;
}
.creative-image {
  margin: 0;
  border-radius: 22px;
  overflow: hidden;
  background: var(--ink);

  @media (max-width: 680px) {
    border-radius: 16px;
  }
}
.creative-image img {
  display: block;
  width: 100%;
  height: auto;
}
.results {
  padding: 92px 0;

  @media (max-width: 680px) {
    padding: 70px 0;
  }
}
.section-heading {
  max-width: 760px;
  margin-bottom: 38px;
}
.section-heading h2,
.play h2,
.channel h2,
.takeaway h2 {
  margin: 10px 0 0;
  font-size: clamp(2rem, 3.5vw, 3.35rem);
  line-height: 1.13;
  letter-spacing: -0.035em;
}
.metric-grid {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 16px;

  @media (max-width: 980px) {
    grid-template-columns: repeat(3, 1fr);
  }

  @media (max-width: 680px) {
    grid-template-columns: 1fr 1fr;
  }

  @media (max-width: 430px) {
    grid-template-columns: 1fr;
  }
}
.metric {
  min-height: 210px;
  padding: 30px 23px;
  border: 1px solid var(--border);
  border-radius: 24px;
  background: #fff;
  box-shadow: var(--shadow);
  position: relative;
  overflow: hidden;

  @media (max-width: 680px) {
    min-height: 180px;
  }

  @media (prefers-reduced-motion: no-preference) {
    transition:
      transform 0.2s ease,
      box-shadow 0.2s ease;

    &:hover {
      transform: translateY(-4px);
      box-shadow: 0 22px 50px rgba(15, 23, 42, 0.12);
    }
  }
}
.metric:last-child {
  @media (max-width: 680px) {
    grid-column: 1/-1;
  }

  @media (max-width: 430px) {
    grid-column: auto;
  }
}
.metric:before {
  content: "";
  position: absolute;
  inset: 0 auto 0 0;
  width: 7px;
  background: currentColor;
}
.metric strong {
  display: block;
  font-size: 2.45rem;
  line-height: 1.1;
}
.metric h3 {
  margin: 18px 0 7px;
  font-size: 0.96rem;
  text-transform: uppercase;
  letter-spacing: 0.02em;
}
.metric p {
  margin: 0;
  color: var(--muted);
  font-size: 0.82rem;
}
.metric-blue {
  color: var(--blue);
}
.metric-green {
  color: var(--green);
}
.metric-purple {
  color: var(--purple);
}
.metric-red {
  color: var(--red);
}
.metric-orange {
  color: var(--orange);
}
.metric h3 {
  color: var(--ink);
}
.play {
  padding: 96px 0;
  background: #fff;

  @media (max-width: 680px) {
    padding: 70px 0;
  }
}
.play-grid {
  display: grid;
  grid-template-columns: 0.8fr 1.2fr;
  gap: 72px;
  align-items: start;

  @media (max-width: 980px) {
    grid-template-columns: 1fr;
  }
}
.play-intro {
  position: sticky;
  top: 40px;

  @media (max-width: 980px) {
    position: static;
  }
}
.play-intro p {
  margin-top: 24px;
  color: var(--body);
  font-size: 1.05rem;
  line-height: 1.8;
}
.play-cards {
  display: grid;
  gap: 18px;
}
.play-card {
  display: grid;
  grid-template-columns: 72px 1fr;
  gap: 22px;
  padding: 30px;
  border: 1px solid var(--border);
  border-radius: 24px;
  background: var(--canvas);

  @media (max-width: 680px) {
    grid-template-columns: 54px 1fr;
    gap: 14px;
    padding: 22px;
  }

  @media (prefers-reduced-motion: no-preference) {
    transition:
      transform 0.2s ease,
      box-shadow 0.2s ease;

    &:hover {
      transform: translateY(-4px);
      box-shadow: 0 22px 50px rgba(15, 23, 42, 0.12);
    }
  }
}
.play-card .number {
  display: grid;
  place-items: center;
  width: 64px;
  height: 64px;
  border-radius: 18px;
  font-size: 1.25rem;
  font-weight: 800;

  @media (max-width: 680px) {
    width: 50px;
    height: 50px;
  }
}
.play-card h3 {
  margin: 2px 0 8px;
  font-size: 1.22rem;
}
.play-card p {
  margin: 0;
  color: var(--body);
}
.play-card.blue .number {
  background: var(--blue-soft);
  color: var(--blue);
}
.play-card.orange .number {
  background: var(--orange-soft);
  color: #b95d00;
}
.play-card.teal .number {
  background: var(--teal-soft);
  color: #087986;
}
.channel {
  padding: 96px 0;

  @media (max-width: 680px) {
    padding: 70px 0;
  }
}
.channel-card {
  display: grid;
  grid-template-columns: 0.7fr 1.3fr;
  gap: 62px;
  align-items: center;
  padding: 42px;
  border: 1px solid var(--blue-light);
  border-radius: 32px;
  background: #fff;
  box-shadow: var(--shadow);

  @media (max-width: 980px) {
    grid-template-columns: 1fr;
    gap: 34px;
  }

  @media (max-width: 680px) {
    padding: 24px;
  }
}
.channel-stat {
  padding: 32px;
  border-radius: 24px;
  background: var(--blue-soft);
}
.channel-stat span {
  display: block;
  color: var(--blue);
  font-size: 0.78rem;
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}
.channel-stat strong {
  display: block;
  margin: 8px 0 0;
  color: var(--blue);
  font-size: 5rem;
  line-height: 1;

  @media (max-width: 980px) {
    font-size: 4.4rem;
  }

  @media (max-width: 680px) {
    font-size: 4rem;
  }

  @media (max-width: 430px) {
    font-size: 3.5rem;
  }
}
.channel-stat p {
  margin: 14px 0 0;
  color: var(--body);
  font-weight: 600;
}
.channel-copy p {
  color: var(--body);
  line-height: 1.8;
}
.progress {
  height: 12px;
  margin: 24px 0 10px;
  border-radius: 999px;
  background: var(--blue-soft);
  overflow: hidden;
}
.progress span {
  display: block;
  height: 100%;
  border-radius: inherit;
  background: linear-gradient(90deg, var(--blue), var(--teal));
}
.channel-copy small {
  color: var(--muted);
}
.takeaway {
  padding: 92px 0;
  background: linear-gradient(135deg, var(--orange-soft), var(--red-soft));

  @media (max-width: 680px) {
    padding: 70px 0;
  }
}
.takeaway-inner {
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
  gap: 80px;
  align-items: center;

  @media (max-width: 980px) {
    grid-template-columns: 1fr;
  }
}
.takeaway p {
  margin: 0;
  color: var(--body);
  font-size: 1.14rem;
  line-height: 1.85;
}
footer {
  padding: 38px 0;
  background: var(--ink);
}
.footer-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;

  @media (max-width: 680px) {
    gap: 20px;
  }

  @media (max-width: 430px) {
    align-items: flex-start;
    flex-direction: column;
  }
}
.footer-inner img {
  width: 145px;
}
.footer-inner p {
  margin: 0;
  color: #d5dce8;
  font-size: 0.9rem;

  @media (max-width: 680px) {
    font-size: 0.76rem;
  }
}