🎁
Built to be a gift
Fans could send a digital voucher directly to a recipient or choose a mailed Holiday Pack card for something physical to put under the tree.
Salt Lake Bees ⚾ Holiday Pack
Spinzo Case Study for 2026
No Base Like Home for the Holidays.
How the Salt Lake Bees used flexible, giftable ticket packs to generate 1,170 future tickets and more than $15,000 in revenue before the season began.
Salt Lake Bees
Holiday Pack Voucher
Buy nowChoose games later
DeliveryDigital or Mail
Season2026
1,170Tickets Sold
$15.2KRevenue
10.8%Viewer → Buyer Conversion
7.9Tickets per Order
15Repeat Buyers
The Opportunity
Turn holiday shopping into future attendance.
The Bees created a ticket product that fit the way people shop during the holidays: meaningful savings, easy gifting and no need to pick a game at checkout.
🗓️
Buy now. Choose later.
Holiday Vouchers could be redeemed online later for eligible 2026 games. That removed one of the biggest barriers to gifting tickets: knowing someone else’s schedule in advance.
The Offer
Simple choices. Real savings.
Two pack sizes gave buyers an easy entry point while encouraging meaningful ticket volume.
21%
Savings on game tickets
A compact holiday gift option with built-in value and the flexibility to redeem later.
36%
Savings on game tickets
The larger pack rewarded volume—helping drive an overall average of nearly eight tickets per order.
Giftability Matters
Digital convenience or something to put under the tree.
📩
Electronic Delivery
- Voucher code delivered immediately by email.
- Buyers could send the gift directly to the recipient.
- Separate orders created individual voucher codes for separate gifts.
💌
Mail Delivery
- One physical Holiday Pack card issued per pack.
- $3 mailing fee per pack.
- December 15 deadline for Christmas arrival.
18
#1 sales day
The Standout Insight
The biggest sales day came after the mailing deadline.
The physical-card Christmas deadline was December 15. Yet the campaign’s strongest sales day was December 18. Because digital delivery remained available, the Bees could keep selling to last-minute shoppers after shipping was no longer practical.
📦 Mail deadline: Dec. 15 → 📩 Peak sales: Dec. 18
Performance
A concentrated audience produced meaningful volume.
The promotion attracted 1,229 unique viewers and 133 unique buyers across 148 total orders.
10.8%
Viewer-to-buyer conversion
133 unique buyers from 1,229 unique viewers.
The Takeaway
Holiday ticket campaigns shouldn’t end when shipping does.
Discounted multi-ticket packs created value. Flexible redemption removed scheduling friction. Physical and digital delivery made the offer truly giftable. Together, those elements generated 1,170 future tickets and more than $15,000 in revenue before Opening Day.
“Digital delivery can keep the gift—and the revenue opportunity—going right up to the holidays.”